1. Don’t be ‘Mrs. I Don’t Know What I Want, But I’ll Know it When I See It.’
This kills budgets and…sometimes…graphic designers. Have a clear understanding of how you envision your site, including what you want and what you don’t want. With the help of the project team, nail down your aesthetic values and preferences. If you’re lost, start with 5 sites in your business vertical and make lists of 10 visual likes and 10 visual dislikes. Write them down. If there are several people involved in design decisions, you may want to hold a meeting with them beforehand to make sure there aren’t any internal conflicts. Have everyone do this exercise and then compare notes. This will allow the design team to better meet your needs and expectations and avoid wasted budget.
2. Don’t play “Stake-holder Surprise!”
Waiting too long to involve decision-makers can lead to costly changes, timeline extensions, and frustration for everyone involved. If the words “time and materials” fill your heart with joy, then by all means wait to unveil the designs to your boss or your owners until the last moment. But if you want a product delivered on time and on budget, keep all stake-holders involved from the beginning. Time invested upfront reviewing progress, will save these busy people more time later...
source: http://www.bluetentmarketing.com/blog/
This kills budgets and…sometimes…graphic designers. Have a clear understanding of how you envision your site, including what you want and what you don’t want. With the help of the project team, nail down your aesthetic values and preferences. If you’re lost, start with 5 sites in your business vertical and make lists of 10 visual likes and 10 visual dislikes. Write them down. If there are several people involved in design decisions, you may want to hold a meeting with them beforehand to make sure there aren’t any internal conflicts. Have everyone do this exercise and then compare notes. This will allow the design team to better meet your needs and expectations and avoid wasted budget.
2. Don’t play “Stake-holder Surprise!”
Waiting too long to involve decision-makers can lead to costly changes, timeline extensions, and frustration for everyone involved. If the words “time and materials” fill your heart with joy, then by all means wait to unveil the designs to your boss or your owners until the last moment. But if you want a product delivered on time and on budget, keep all stake-holders involved from the beginning. Time invested upfront reviewing progress, will save these busy people more time later...
source: http://www.bluetentmarketing.com/blog/
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